traceroute to www.innovation-supplies.co.uk (77.72.2.73), 25 hops max, 60 byte packets
 1  10.0.1.1 (10.0.1.1)  0.024 ms
 2  192.178.97.180 (192.178.97.180)  14.333 ms
 3  lon-tel-01gw.voxility.net (195.66.226.180)  13.867 ms
 4  *
 5  5.254.78.210 (5.254.78.210)  13.902 ms
 6  77.72.0.242 (77.72.0.242)  13.994 ms
 7  77.72.0.251 (77.72.0.251)  63.139 ms
 8  77.72.0.21 (77.72.0.21)  13.717 ms
 9  ratte-lon.krystal.uk (77.72.2.73)  14.400 ms