traceroute to www.highflyingbanners.com (88.80.188.109), 25 hops max, 60 byte packets
 1  10.0.0.1 (10.0.0.1)  0.029 ms
 2  66.249.94.118 (66.249.94.118)  4.915 ms
 3  74.125.242.152 (74.125.242.152)  3.901 ms
 4  *
 5  ae2.r01.ams01.icn.netarch.akamai.com (23.210.55.36)  4.346 ms
 6  ae7.r22.lon01.icn.netarch.akamai.com (95.100.192.130)  10.605 ms
 7  ae1.r21.lon02.mag.netarch.akamai.com (23.197.75.100)  9.895 ms
 8  ae2.r21.lon02.ien.netarch.akamai.com (23.197.75.65)  9.575 ms
 9  a23-197-75-125.deploy.static.akamaitechnologies.com (23.197.75.125)  10.754 ms
10  *
11  *
12  *
13  box.motw.co.uk (88.80.188.109)  10.728 ms