traceroute to www.bookfresh.com (166.78.40.184), 25 hops max, 60 byte packets
 1  10.0.1.1 (10.0.1.1)  0.028 ms
 2  142.251.247.61 (142.251.247.61)  119.775 ms
 3  *
 4  *
 5  cored-dcpe4.dfw1.rackspace.net (148.62.41.99)  120.327 ms
 6  core10-corec.dfw1.rackspace.net (148.62.41.135)  119.675 ms
 7  core10-aggr170a-21.dfw3.rackspace.net (98.129.84.233)  119.669 ms
 8  166.78.40.184 (166.78.40.184)  120.650 ms