traceroute to m.asos.com (104.110.240.50), 25 hops max, 60 byte packets
 1  10.0.1.1 (10.0.1.1)  0.026 ms
 2  *
 3  *
 4  ae1.r01.ams01.icn.netarch.akamai.com (23.210.55.34)  4.016 ms
 5  ae1.r02.ams03.ien.netarch.akamai.com (23.197.69.37)  4.821 ms
 6  ae4.drt-ams2.netarch.akamai.com (23.197.69.195)  4.448 ms
 7  a104-110-240-50.deploy.static.akamaitechnologies.com (104.110.240.50)  3.823 ms