traceroute to ideadvance.com (88.98.24.71), 25 hops max, 60 byte packets
 1  10.0.0.1 (10.0.0.1)  0.029 ms
 2  72.14.238.165 (72.14.238.165)  9.921 ms
 3  192.178.97.188 (192.178.97.188)  9.260 ms
 4  *
 5  lag-0.ar1.ixn-lon.zen.net.uk (51.148.73.177)  10.800 ms
 6  shcp03.hosting.zen.net.uk (88.98.24.71)  9.743 ms