traceroute to bookmarketingstore.com (154.197.160.154), 25 hops max, 60 byte packets
 1  10.0.1.1 (10.0.1.1)  0.029 ms
 2  *
 3  74.125.242.150 (74.125.242.150)  3.959 ms
 4  ix-ae-25-0.tcore1.ad1-amsterdam.as6453.net (195.219.146.41)  3.912 ms
 5  if-ae-7-3.tcore1.av2-amsterdam.as6453.net (80.231.80.57)  10.593 ms
 6  be3044.agr21.ams03.atlas.cogentco.com (130.117.15.101)  4.437 ms
 7  be2440.ccr42.ams03.atlas.cogentco.com (130.117.50.5)  4.450 ms
 8  be2183.ccr22.lpl01.atlas.cogentco.com (154.54.58.69)  101.449 ms
 9  be3043.ccr22.ymq01.atlas.cogentco.com (154.54.44.166)  100.362 ms
10  be3260.ccr32.yyz02.atlas.cogentco.com (154.54.42.89)  100.855 ms
11  be2994.ccr22.cle04.atlas.cogentco.com (154.54.31.233)  104.388 ms
12  be2718.ccr42.ord01.atlas.cogentco.com (154.54.7.129)  100.398 ms
13  be2832.ccr22.mci01.atlas.cogentco.com (154.54.44.169)  122.906 ms
14  be3036.ccr22.den01.atlas.cogentco.com (154.54.31.89)  131.746 ms
15  be3038.ccr32.slc01.atlas.cogentco.com (154.54.42.97)  141.829 ms
16  be3110.ccr22.sfo01.atlas.cogentco.com (154.54.44.141)  157.828 ms
17  be3670.ccr41.sjc03.atlas.cogentco.com (154.54.43.14)  157.937 ms
18  38.142.245.234 (38.142.245.234)  158.279 ms
19  *
20  *
21  *
22  154.197.160.154 (154.197.160.154)  158.808 ms