traceroute to bikeweekmag.com (170.249.157.54), 25 hops max, 60 byte packets
 1  10.0.0.1 (10.0.0.1)  0.028 ms
 2  64.233.174.250 (64.233.174.250)  101.420 ms
 3  74.125.243.158 (74.125.243.158)  100.785 ms
 4  *
 5  100g-ce44.PLUM-01.atl.unitifiber.com (170.249.185.221)  101.197 ms
 6  69.85.197.254 (69.85.197.254)  114.884 ms
 7  100g-hu0-0-0-37.9kd.JAX.unitifiber.com (69.85.197.203)  115.688 ms
 8  170.249.157.54 (170.249.157.54)  119.115 ms